WELCOME TO THE NATIONAL CHERRY FESTIVAL
July 3-10, 2021

The National Cherry Festival has over 150 events and activities with 85% free for all! Enjoy pit-spitting, pie-eating contests, turtle races, parades, races, concerts and so much more!
FESTIVAL EVENTS CALENDAR

Local Favorites

Boathouse Restaurant

Food

Noooooo matter what you’re craving, it’s likely Traverse City has it. You’ll find innovative menus, amazing food trucks, mouth-watering main courses of meat and seafood, pub fare, as well as a wide variety of ethnic and traditional cuisines. Enjoy TC’s best!
EAT LIKE A LOCAL

Mammoth Distillery

DRINK

Traverse City is loaded with great places to grab a drink. Wash down tasty tacos with an icy margarita, sip a local craft beer with a juicy burger, taste wine along one or both of the area wine trails with someone special or take in a breathtaking sunset with a delicious craft cocktail.
DRINK LIKE A LOCAL

Front Street Shoppes

Shopping

If you’re looking for food for the grill, stylish new clothes, gear for adventure, the perfect art piece or something completely different, you’ll find it and so much more in Traverse City.
SHOPPING

Thunderbirds Airshow

Things to Do

Traverse City is a thousand things to do. From awe-inspiring carefully planned moments to serendipitous experiences that jump out and grasp your imagination. Whether its enjoying the beaches along shore on Grand Traverse Bay or climbing the Sleeping Bear Dunes, Traverse City is a gem along the Lake Michigan shoreline with things to do from sunrise to long after sunset.
SEE & DO

Brew $1 OFF (1) Specialty Drink

Hot Deals

Take advantage of our exclusive deals and friendships with many of the best local businesses in and around Traverse City. Saving money has never been more fun!
Deals